Event Marketing as a Narrative Strategy - an article by alireza ariya - senior event director and event marketing specialist

Event Marketing as a Narrative Strategy: An Exhaustive Examination of Audience, Channels, and Timing

Event Marketing as a Narrative Strategy An Exhaustive Examination of Audience, Channels, and Timing Written by Alireza Ariya | Senior Event Director and Event Marketing Strategist Inception Event marketing has evolved from a simple logistical necessity to a strategic discipline that incorporates behavioral science, media expertise, and experiential design. The emphasis is no longer on simply conveying information but on …

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EVENTS
  • September 11, 2025
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As an entertainment company, ARIYA PRODUCTION has hosted a wide range of events across various scales—from intimate gatherings to large-scale productions. Beyond our own productions, we’ve actively participated in numerous events through strategic partnerships, contractual collaborations, and even informal or supportive engagements. These collaborations have consistently generated significant added value for all stakeholders involved. Below, we highlight some of our …

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GAC.GATE MANAGEMENT - ACCESS CONTROL - CROWD SAFETY

GAC Framework : Gate Ops, Access Control and Crowd Safety

Overview of the G.A.C Framework The G.A.C Framework, developed by Alireza Ariya, a seasoned event director and founder of Live The Moment Festival and Ariya Production Ltd., redefines event gate management. With over eight years of experience managing entry operations for more than 60 international events, Ariya created this framework to integrate three critical pillars: Gate Infrastructure, Access Protocols, and Crowd Psychology. This …

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The Impact of Advertising at Entertainment Events on Brand Resonance and the Involvement of Generation Z

Introduction: The Impact of Advertising at Entertainment Events on Brand Resonance and the Involvement of Generation Z In the contemporary landscape of marketing, where consumer attention is a prized commodity, brands are seeking innovative avenues to establish a meaningful connection. One such powerful channel is advertising at entertainment events. This article aims to unravel the multifaceted advantages of integrating promotional …

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فستیوال رنگ استانبول با حضور آرش

Unveiling the Spectacle: “Live the Moment 2023” Color Festival

Introduction: Step into the extraordinary world of the “Live the Moment” color festival, meticulously brought to life through the collaborative brilliance of Ariya Production and Linx Media. As the Creative Producer and Organizer, Ariya Production sets the stage for an unparalleled experience, blending music and vibrant hues in the heart of Istanbul’s stunning “Life Park.” Introduction: Step into the extraordinary …

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