Event Marketing as a Narrative Strategy - an article by alireza ariya - senior event director and event marketing specialist

Event Marketing as a Narrative Strategy: An Exhaustive Examination of Audience, Channels, and Timing

Event Marketing as a Narrative Strategy An Exhaustive Examination of Audience, Channels, and Timing Written by Alireza Ariya | Senior Event Director and Event Marketing Strategist Inception Event marketing has evolved from a simple logistical necessity to a strategic discipline that incorporates behavioral science, media expertise, and experiential design. The emphasis is no longer on simply conveying information but on …

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The Impact of Advertising at Entertainment Events on Brand Resonance and the Involvement of Generation Z

Introduction: The Impact of Advertising at Entertainment Events on Brand Resonance and the Involvement of Generation Z In the contemporary landscape of marketing, where consumer attention is a prized commodity, brands are seeking innovative avenues to establish a meaningful connection. One such powerful channel is advertising at entertainment events. This article aims to unravel the multifaceted advantages of integrating promotional …

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